2025 marked the 20th anniversary of Brilliant Earth’s founding. As I’ve reflected on the last twenty years, two profound themes emerged: the enormity of change—in our Company and our world—and the enduring consistency in who we are, who we strive to be, and our values.

We started Brilliant Earth from my one-bedroom apartment, with the dream of creating a more ethical and transparent jewelry industry and reinventing how jewelry is sourced, designed, and sold. We’ve grown to now 42 locations, including our beautiful new flagship showroom in Beverly Hills, and celebrated milestones and marriages with more than 500,000 customers all over the world. We’ve designed pieces for icons like Beyonce, collaborated with changemakers like the legendary Dr. Jane Goodall, and been featured on red carpets by stars like Selena Gomez, Sabrina Carpenter, and Justin Bieber. Today, Brilliant Earth is recognized as a global leader in ethically sourced fine jewelry.

Over the same twenty years, change around the globe has been immense. The world has seen natural disasters, geopolitical tensions, and wars; financial crises; a global pandemic; powerful protests and social movements; and the impacts of climate change. We’ve witnessed the start of the smartphone era, the inauguration of the first black U.S. president, and now the rapid adoption of artificial intelligence, to name just a few.

Throughout all of this, we’ve never wavered in who we are and what we believe in. Our core values of transparency, sustainability, compassion, and inclusion define us. They are our DNA. We established new standards for traceable sourcing, invested in reforestation, and partnered with mining communities to build supply chains that support fair prices for miners, safe working conditions, and protections for the environment. We created the Beyond Conflict Free™ diamond standard, and are now forging new opportunities for Angola and others with our Pathway to Beyond Conflict Free™ diamonds.

While we can't anticipate all the changes the world will see in the years ahead, our core values will continue to guide us as we drive meaningful impact in the jewelry industry and beyond. Our friendship with Dr. Jane Goodall—and her passing in 2025—has reinforced our sense of responsibility to these values, reminding us that our work is not only about today, but about the legacy we leave for generations to come.

It’s almost hard to believe that these were just our first 20 years. We’ve achieved so much, and we couldn’t have done it without our customers, our employees, our partners, and our friends. As we begin our third decade, I’m more energized than ever about what lies ahead. We're only just beginning.